KO Client Woof Enters into Definitive Agreement to Be Acquired by The Farmer’s Dog

- KO Firm
- |
- August 27, 2026
KO client Woof, the award-winning pet company, recently entered into a definitive agreement to be acquired by The Farmer’s Dog, the leader in real, human-grade dog food. This combination will bring together nutrition, enrichment, and everyday wellness to help dogs live healthier, happier lives.
“From the beginning, our goal has been to build products that make everyday life better for dogs and the people who love them,” said Daniel Haarburger, Founder of Woof. “From enrichment devices to wellness solutions, we’ve dedicated ourselves to bringing real innovation to life. Today, we’re excited to join an amazing partner in The Farmer’s Dog to set an even higher bar for the pet industry.”
KO Managing Partner Jennifer Rosenthal is leading the deal team, which also includes Of Counsel Ryan Sykora, attorneys Logan DeSouza, Brooke Eckert, and more. Read more in the press release.