KO Client Movement Strategy Acquires Newfangled Studios to Create Marketing Powerhouse

KO client Movement Strategy recently acquired Newfangled Studios to create a marketing powerhouse after more than a decade as competitors, according to Adweek.

“There are not that many companies that can create really high-quality social creative at scale,” Jason Mitchell, CEO of Movement Strategy, told ADWEEK. “It’s something that Newfangled can do. It’s something that we can do. And together, we feel like we can do it even at a greater capacity.”

The acquisition combines Movement’s focus on organic social media with Newfangled’s focus on paid social media. “Together, that’s a very complete offering,” said Eric Dieter, COO of Movement Strategy, told Adweek.

The KO deal team was led by partner Ian Kuliasha and attorneys Logan DeSouza and Jake Stephens. Read more in Adweek.