Gaia Acquires Yoga International
- KO Firm
- |
- January 13, 2022
KO client Gaia, Inc., a subscription video streaming service dedicated to conscious media and serving a global conscious community, has acquired Yoga International. The KO team, led by partner Jennifer Rosenthal and attorney Samantha Pjesky, represented Gaia in this acquisition.
Yoga International is one of the world’s leading online platforms for yoga practice and education. With this acquisition, Gaia will be able to add 4,000 hours of unique yoga content into its video streaming library.
“Over 250,000 of our members globally practice yoga on Gaia, while also enjoying our broader content offerings,” said Paul Tarell, CFO of Gaia. “As we continue to create and find meaningful content, increase subscribers and grow internationally, we are excited to welcome the Yoga International community to Gaia. We look forward to carrying on the legacy that Yoga International and the Himalayan Institute have built over the decades. Like Gaia, they have celebrated the practice of yoga as more than purely a physical pursuit while connecting back to the deeper roots of yoga traditions.”