Woof Acquired by The Farmer’s Dog

KO client Woof, the award-winning pet company, was recently acquired by The Farmer’s Dog, the leader in real, human-grade dog food. This combination brings together nutrition, enrichment, and everyday wellness to help dogs live healthier, happier lives.

“From the beginning, our goal has been to build products that make everyday life better for dogs and the people who love them,” said Daniel Haarburger, Founder of Woof. “From enrichment devices to wellness solutions, we’ve dedicated ourselves to bringing real innovation to life. Today, we’re excited to join an amazing partner in The Farmer’s Dog to set an even higher bar for the pet industry.”

KO Managing Partner Jennifer Rosenthal led the deal team, which also included Of Counsel Ryan Sykora, attorneys Logan DeSouza, Brooke Eckert, and more.

“Jenn and the KO Law team were true partners throughout this acquisition, seamlessly integrating with our team and across various workstreams to help us successfully close the transaction,” said Steve Ball, CEO of Woof. “We’ve valued their legal counsel and partnership over the years as Woof has grown from an early-stage startup to the successful business it is today, and we’re grateful to have had them by our side for this important milestone.”

Learn more in the press release.