KO Client Humbl Pet Food Launches Led by Pet Industry Veteran Avrum Elmakis

KO client humbl pet food recently launched, led by founder and CEO Avrum Elmakis, a pet industry veteran known for founding and scaling the natural dog treat company TDBBS and for his leadership role growing premium pet brand Woof.

The pet food brand is launching with a line of five frozen fresh recipes made with EU-grade ingredients and a commitment to simplicity, quality, and higher standards in pet nutrition.

“I’ve seen this industry evolve over decades, and the simple truth is that many pet foods still fall short when it comes to their ingredients, development and manufacturing,” said Avrum Elmakis, Founder and CEO of humbl. “We’ve created humbl to reject that model entirely. We’re offering European quality with fresh, real ingredients – not a bag of filler, but honest, whole protein chunks you can clearly see. As we see consumers move away from highly processed foods and mystery ingredients, we hope humbl will help lead the next generation of pet nutrition.”

KO’s Managing Partner Jennifer Rosenthal and attorney Logan DeSouza represented humbl in its formation. Read more in the announcement.