KO Client soona Raises $10.2M in Series A Funding

KO client soona, a virtual content creation platform for e-commerce brands, announced it has raised $10.2M in Series A funding, led by Union Square Ventures.

KO Partners Charles Ciaccio and Dan Fredrickson, attorney Elizabeth Ho and paralegal Caitlyn Knudson supported soona in securing the funding.

The company will use the funding to expand its proprietary Camera-to-Cloud technology and introduce a subscription product. soona’s technology powers virtual photo and video shoots, transforming the way brands create content for e-commerce and marketing.

“Two-thirds of a customer’s online shopping decisions come down to the photos they see. Content is essential for brands to compete online and soona is the first product to combine quality, speed and price,” Liz Giorgi, co-founder and CEO of soona, said in a press release. “If you’re launching a business, growing rapidly online, or expanding into new channels and markets, soona is the right solution. We are replacing the most painful and fragmented parts of content creation, which is an outdated and expensive process.”

“We’re using technology to scale creativity and making high-quality content accessible to all brands through our shoppable and interactive interface,” said Hayley Anderson, co-founder and Chief Creative Officer of soona. “By leveraging our proprietary technology, we are helping clients eliminate the physical and human limitations that exist within the content industry.”

soona aims to solve three main problems associated with brand content by delivering high-quality creative from professional crews, a quick 24-hour turnaround time, and transparent pricing in one collaborative platform.

“soona’s technology solves for the missing piece of the e-commerce stack,” said Rebecca Kaden, Managing Partner at Union Square Ventures. “There is a huge opportunity to meet the demand of e-commerce brands as this category continues to grow. soona has already achieved exceptional organic growth and high customer retention, and we’re thrilled to support this team.”

Read more about the news in TechCrunch and Colorado Inno.